Why Choose Local SEO
Get in full swing and invest in local SEO for your business!
It is far easier than you think to make local SEO work optimally for your company, especially when you are working with a reliable team.
Before you sign an SEO contract with anyone, you need to understand what SEO stands for. SEO is the abbreviation of Search Engine Optimisation. It is as complicated as you make it, by that we mean that some SEO companies make out as though it is far more complex than it is. While it is not massively complicated for an IT/Marketing minded person, there is a lot of up-keep involved, which is exactly why it is best to work with a digital marketing agency such as SEOPros. By focusing on Local SEO you vastly improve your chances of bringing in more clientele to your business. Local SEO is suitable for every single business from Cake Decorators to Event Planners to Garden Services etc.
By focusing on Local SEO you vastly improve your chances of attracting more clientele to your business. Local SEO is suitable for every type of business from Cake Decorators to Event Planners.
What is Local SEO?
Local SEO is the best possible method for online marketing when you want to focus on a specific area. YOUR area to be exact. It provides local businesses with the opportunity to advertise their products and services to their local clientele at the precise moment that they are searching for that specific product or service.
Now that you have more of an understanding about what SEO and Local SEO, in particular, is, let’s look at how and why your business can benefit from it.
Local clients search online first
“64% of local customers use online search engines and directories as their main way to find local business as opposed to the 28% who use paper directories”
Statistics for local online searches are up by 58%
The number of local business searches online has risen drastically by 58% meaning that every day more and more potential clients are searching online for you.
The timing is always perfect
What better time to inform a potential client of the services or products that you have available than when they are searching for it at that exact moment? Reaching out to a client when they need it ensures that you stand 50% better chance of obtaining that sale. With Local SEO you speak directly to a new client at the moment when they need it the most.
Conversion Rate that promises success
When you market your business the goal is to get the clients interested and then once they are in your store, to convert that interest into a sale. Local SEO is the perfect tool for doing just that! With statistics showing that there is an up to 50% conversion rate with Local SEO, you can be sure to close quite a few more sales than usual.
Never miss a lead
With so many potential local clients searching online or with apps on their mobile devices for specific local services you open up your doors to clients 24/7 and eliminate the opportunity of missing out on a potential sale.
Local SEO ensures that you reach potential clients when they need your service. This is what makes it an extremely effective marketing strategy designed to ensure the closing of sales. Whereas with other conventional advertising you do reach clients but not specifically when they need your service/product meaning there is only a slight chance that they will remember you when they need you. Local SEO ensures that you see a return on your investment.
Google Places up for grabs
Stats show that “only 10% of business have claimed their Google places local listings” and very few of them have advanced to online marketing. This is leaving the market wide open for your business and will give you the upper hand.
Local Newspapers drastic demand decline
Since the internet has taken claim to spreading news and becoming one of the largest marketing platforms, the readership of local newspapers has declined dramatically. “80% of readership has been lost over the part 20 years” Local clients turn to the internet to get the news faster and to find the exact service or product they are looking for.
Online Business Reviews Sells
“70% of local consumers trust online business reviews”. In the days past, “word-of-mouth” was considered one of the best and strongest methods of advertising. Today that is still the case except the form of “word-of-mouth” has changed. It is now called reviews. Clients that have bought your product or used your service turn to the internet to give an honest account of their experience, in the form of a review. This way they not only tell one or two people about your business but rather hundreds or even thousands. Making the internet an excellent marketing tool that works hand in hand with Local SEO.