content marketing agency south africa

Your website is your first impression but your content is your first conversation. Conversations lead to conversions.

4 quick facts about content marketing:

  • “80 percent of business decision-makers prefer to get company information in a series of articles, rather than in an advertisement.”

  • “Content marketing costs 62 percent less than traditional marketing and generates about three times as many leads”

  • “Only 32% of B2B Businesses have a documented content strategy.”

  • “40% of the most effective marketers are successful at tracking ROI”

Why is content marketing so crucial to the success of your business?

Like a general in the army, you do not go to war without a strategic attack plan. The same goes for your business. By not having a content marketing strategy that is entwined with your SEO you will not be able to prevent unsystematic content from being derived.

  • Guaranteed cohesiveness

    Most clients require their product/service to be displayed over multiple mediums and platforms such as social media, blogs, website adverts, AdWords, TV adverts and Newspaper adverts, just to name a few.

    By having a strategic content marketing plan you will ensure that there is cohesiveness with all your content and advertising, making it much easier for your current and potential clients to recognize your business. Eliminating the problem of your advertising being all over the place and not linking together at all.

  • Building a Strong Brand

    Branding has never been more important. Services and products are associated with their branding. With so many competitors emerging in all fields of services/products you have to make sure that you stand out by embracing your individuality and blending that with your branding. Content marketing is the best way to do this.

    By making your content unique and memorable, you will most certainly attract more clients. Once again you have to have the correct content marketing strategy but build your brand in place so that you can pull clients and keep them interested.

  • Productivity

    Increase your company’s productivity by having a well planned content marketing strategy working together with your website SEO. You can easily achieve this by having a strategy that tells you exactly when and where to post what, making sure you do not waste valuable time making these decisions. You will be more productive with the help of content marketing strategies.

  • Examine Patterns

    Content marketing and SEO go hand in hand. By analyzing the data on various dashboards you are able to see what is working and what is not working for your marketing strategy and then you can adjust it accordingly. Monitoring patterns showcasing what is being implemented across the board will also give you an idea in which direction to move should yours not be performing as desired.

  • ROI Maximized

    Content marketing is one of the very few marketing methods that allows you to clearly monitor your return on investment. Content marketing is most certainly worth every cent you spend. Content marketing gives even the smallest business the opportunity to compete against the larger and more established companies, leveling the playing field for all businesses, provided you have a well-designed content marketing strategy that links in perfectly with your SEO.

    With productivity much higher, less time is wasted on running around developing content in order to establish your brand. The right SEO service, to accompany your content marketing plans, can guarantee that you will see a major return on your investment.

  • Conclusion

    Designing a content marketing strategy should be at the top of your priority list when planning the marketing of you business. Having a strategy in place before posting, printing or publishing a word ensures that your message will reach your targeted audience and heed effective results. Implementing a content marketing strategy, designing a flawless website, unity among all your platform profiles and having the best when it comes to SEO implementation is the perfect recipe for the successful marketing of any company.

SEOPros understands the importance and potency of content marketing and we are determined to provide our clients with the best possible content and SEO marketing strategy.